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Betina Nielsen is an accomplished professional in eCommerce and digital business development with extensive experience spanning over a decade. Currently serving as the Ecommerce Business Development Lead at Ahlsell Danmark since January 2023, Betina previously held positions as Digital Business Developer and Business Partner at Lemvigh-Müller A/S, where responsibilities included product ownership for an eCommerce platform and leading Go-To-Market activities for the industrial segment. Betina also worked as an eCommerce Manager at Faisto, overseeing sales strategies and campaign executions, and contributed to digital business development in earlier roles at TOP-TOY A/S and as a freelancer. Betina's educational background includes a master's degree in Communication from Aalborg University, enhancing expertise in creating customer-centric digital solutions.