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Mitch Smiley has over 10 years of experience in digital marketing and analytics. Mitch is currently the Vice President of Marketing at Sandbox Group, where they lead the global marketing team and drives growth strategies for Sandbox Gaming, Learning, and Kids verticals. Before joining Sandbox Group, Mitch worked as a self-employed Digital Analytics & Marketing Consultant, providing performance marketing and web analytics consulting services. Mitch has also held positions as the Marketing Director at Coolmath Games and WildWorks, where they were responsible for the direction and execution of marketing efforts. Additionally, Mitch served as the Head of Digital Marketing / Customer Acquisition at Vivint Solar, leading the company's digital marketing efforts and doubling digital lead generation volume within six months. Mitch began their career as an Inventory Analyst and Media Strategist at Monster, managing ad inventory monetization and pay-per-click advertising strategy. Mitch's diverse work experience showcases their expertise in digital marketing, analytics, and strategy development.

Mitch Smiley received a Bachelor of Science (B.S) degree in Communication and Advertising from Boston University College of Communication. In addition, Mitch obtained a Google Analytics Certification from Google in August 2022. Mitch also holds certifications in AdWords and Google Analytics Individual Qualification, although the specific dates of obtaining these certifications are not provided.