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Sofía Sicard Maldonado is a professional with extensive experience in digital strategy and project management. Currently working as a Growth Hacker and Project Manager for Postobón at Sancho BBDO since August 2022, Sofía has previously held roles such as Project Manager Digital at Human to Human Hub and Aprendamos, where responsibilities included developing and monitoring digital strategies to enhance clients' online positioning. Additionally, Sofía served as an In-House Marketing Trainee and Content and Digital Marketing Director at PRPARATODOS, focusing on implementing digital strategies and conducting market analysis. Educational qualifications include a Master in Marketing Automation & Growth Hacking from IEBS Biztech School and a degree in Social Communication from Pontificia Universidad Javeriana. Sofía also pursued studies in Advertising and Public Relations at Universidad de Cádiz.