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Angelica Pedraza has a diverse range of work experience in the digital marketing industry. Angelica currently holds the position of Head of Data and Analytics at Sancho BBDO, where they are responsible for creating and implementing digital strategies, optimizing media, and defining key performance indicators. Prior to this role, Angelica worked as the Head of Performance at the same company, where they focused on creating digital strategies, optimizing media, and diagnosing digital assets for business opportunities.

Before joining Sancho BBDO, Angelica worked as the Manager of SEO and Analytics at Common Sense, the Whole Funnel Agency. In this role, they designed measurement and optimization strategies for website positioning and proposed innovative solutions based on business needs. Additionally, Angelica has experience in SEO and community management as well as content writing for various brands during their time at BRM S.A.

Angelica Pedraza studied at the Corporación Universitaria Minuto de Dios and obtained a degree in Comunicadora Social-Periodista. Angelica also has a certification in Google Analytics.