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Ana Cuenca is a seasoned marketing professional with extensive experience in growth strategy, digital marketing, and data analysis. Currently serving as a Growth Executive at Sancho BBDO since February 2021, Ana has co-created a growth media model for Postobón and leads integration efforts between growth, media, and brand teams. Previously, Ana held positions at Wunderman Thompson as Head of Data and Performance and at Sancho BBDO as Digital Director, where significant accomplishments included managing digital strategies for major clients such as Bancolombia and Samsung. With a strong academic background in political science and specialized training in digital marketing and strategic communication, Ana has a proven record of enhancing business performance through innovative marketing approaches across various agencies.