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Anthony Smits is an experienced marketing professional currently serving as a member of the Customer Marketing Alliance since November 2023. At Sana Commerce, Anthony has held multiple roles since January 2017, including Head of Customer Marketing, where responsibilities include defining and executing go-to-market strategies, overseeing content strategy, and leading the GTM department. Previously, Anthony has worked at Bullhorn as a B2B Marketeer and at Nedis BV as a Territory Field Marketeer and Area Manager Sales, focusing on marketing activities and revenue generation. Early in the career, Anthony completed an internship at Bright magazine while pursuing a bachelor's degree in Management Economics and Law from Avans University of Applied Sciences. Anthony has also gained marketing economics knowledge through studies at Niels Brock and is currently furthering education at CXL.