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Elmer Villasanta is an accomplished marketing professional with extensive experience at San Miguel Corporation, where Elmer has held various roles since October 2004, including Group Product Manager for Butter and Margarine and Ice Cream. Notable achievements include leading significant market share growth in the ice cream category and pioneering numerous successful product launches and brand repositioning strategies. Elmer's previous roles include Product Manager, Brand Manager, and Franchise Manager, contributing to brand audits and new product developments across various sectors. Prior to San Miguel, Elmer worked at ePLDT and Sterling Tobacco Corporation. Elmer holds degrees in AB Psychology and BS Commerce with a Major in Marketing Management from De La Salle University.