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Noele Crooks has gained a range of work experience in various roles within the sports and entertainment industry. Noele started their career at Georgia Aquarium as a Digital Media employee in 2012. Later that year, they joined Atlanta Hawks as an E-Marketing Coordinator and worked their way up to the position of Database Analyst and Sr. Coordinator of Database Marketing. In 2019, they joined Elevate Sports Ventures as a Senior Manager, specializing in CRM, Business Strategy, and Analytics. Most recently, Noele is currently employed at the San Francisco 49ers, where they have held positions as CRM Manager, Senior Manager of BI & CRM, and currently serves as the Director of BI & CRM.

Noele Crooks has a Bachelor of Science degree from Georgia Southern University.