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Michelle Archuleta currently serves as the Partnership Activation Manager for the San Francisco 49ers, a role assumed in May 2023. Prior to this, a significant tenure at 24 Hour Fitness spanned from February 2016 to April 2023, progressing from Marketing Coordinator to Marketing Manager. Responsibilities included managing brand partnerships, developing purpose-driven marketing strategies, and executing promotional campaigns with major organizations like Spartan Races and the United States Olympic Committee. Additionally, experience as Director of Operations for the Alameda County Board of Supervisors involved managing a $1.4 million budget and coordinating community events. Michelle began the career path as a Scheduling Coordinator for a political campaign, honing skills in event coordination and stakeholder management. An academic background includes a Bachelor of Science in Political Science from Arizona State University, obtained in 2009.