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Vinicius Brandão Machado is an experienced professional in retail and trade marketing with a strong background at Samsung Electronics, where roles included Head of Retail Strategy and Head of Visual Merchandising. Responsibilities encompassed managing field force strategy, retail management systems, pricing strategy monitoring, consumer research, and sales incentive platforms. Previous positions in trade marketing at Neotass Marketing and AMD involved developing marketing materials, training programs, and managing strategic accounts. Vinicius holds an MBA in Marketing from ESPM and a Bachelor's degree in Business Administration from Universidade Ibirapuera.