Frederico Mardegan is an accomplished executive with extensive experience in digital and e-commerce leadership across various prominent companies. Currently serving as Chief Digital Officer and Senior Director for Digital & e-Commerce Direct-to-Consumer at Samsung Electronics' Latam Regional Office, Frederico has previously held key positions such as Chief Digital Officer at SEPHORA, Head of Digital Channels at Telefônica Brasil, and General Manager for Marketplace & B2B at Walmart Global eCommerce. Frederico's career also includes a role as Sr Marketing Manager in eCommerce and a Planning & Marketing Manager at Samsung Electronics. Academic credentials include an MBA in Marketing & Management from IESE Business School and a degree from ESPM Escola Superior de Propaganda e Marketing.
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