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Anastasiya Zima is a Senior Researcher with a strong background in User Experience Research. Anastasiya has experience working with companies such as Sam's Club, ADP, The Coca-Cola Company, Cox Communications, Savannah Bee Company, and Alpharetta Convention & Visitors Bureau. Anastasiya has led efforts in standardizing research processes, building relationships with cross-functional teams, conducting internal projects, and analyzing data for insightful recommendations. Anastasiya holds a Bachelor of Business Administration in Marketing/International Business from The University of Georgia.