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Elena Sidorkina is a seasoned marketing professional with extensive experience in digital performance marketing and mobile advertising. Currently serving as a Senior Marketing Manager at Самокат since May 2023, Elena previously held the position of Head of Mobile and OLV Department at E-Promo from August 2018 to June 2022, where responsibilities included cultivating relationships with major advertising agencies and overseeing a team of up to 20 specialists across various marketing disciplines. Prior to that, Elena worked as a Senior Mobile Marketing Manager, focusing on mobile app promotion through various platforms and networks. Elena’s career began at Coca-Cola HBC as an Accountant from June 2016 to August 2018. Elena holds a Master's degree in Marketing and a Bachelor's degree in Economics from the State University of Nizhni Novgorod named after N.I. Lobachevsky, complemented by additional education from Нетология.