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Lisa Avvocato has a diverse work experience in marketing and consulting roles. Lisa started their career in 2008 at IVCi, where they served as a Marketing and Sales Coordinator, Service Contracts, and later became a Product Marketing Manager. In 2014, they joined RR Donnelley as a Senior Manager, Corporate Product Marketing, leading go-to-market strategies for the Commercial & Digital Print and Logistics business units. Lisa then worked as the Head of Product Marketing at SundaySky in 2016 and as the VP, Global Performance & Product Marketing at Launchmetrics from 2017 to 2019. Lisa also served as the Head of Marketing at Oden Technologies, VP Product Marketing at Splashtop Inc., Talent Advisor at Free Agency, and Marketing & GTM Consultant at Avvocato MKTG. Their most recent roles include Strategic Marketing Consultant and VP of Global Marketing at Sama. Lisa is currently a Limited Partner at MKT1, a marketing-focused investment fund.

Lisa Avvocato has a Bachelor of Science degree in Marketing from Bentley University. Lisa also has a Master of Business Administration degree in Marketing from Hofstra University. Additionally, they hold a certification as a Pragmatic Marketing Certified - Level III (PMC-III) from Pragmatic Marketing.