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LISE DREYFUSS is an experienced professional in the field of Sensory and Consumer research, currently working as an Innovation Manager at SAM Sensory and Consumer Research. They also hold positions in Groupe AFNOR as the President of Sensory Analysis Committees, and at Université de Tours as an Associate Professor in Sensory Analysis and Consumer Research. With a background in Sensory & Consumer expertise, project management, and commercial development, LISE has a strong track record in the field.