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Malake Ouafi is an accomplished marketing professional with expertise in performance marketing and international traffic management. Currently serving as Senior Performance Marketing Manager at Sam Media since June 2023, Malake previously held the role of International Traffic Manager at Digital Virgo from January 2020 to May 2023, where responsibilities included managing Google accounts across multiple geographies and creating audiences using Google Analytics and Google Optimize for A/B testing. Prior experience includes positions as a Trainee Junior Real Estate Consultant at A. Lazrak Brokerage, Trainee in Marketing & Communication at Tétris, and Trainee in the Production Department at DACHSER. Malake holds dual Master's degrees in Marketing & Communication from Grenoble Ecole de Management and ESCA Ecole de Management, and a Bachelor's degree in International Business from Université Internationale de Casablanca.