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Manuela Rossi is an experienced professional in social media strategy and digital content creation, currently serving as the Global Head of Social & Entertainment at FERRAGAMO since September 2021, where Manuela has developed the brand's global social media strategy. Prior to this role, Manuela led a team at McCann Worldgroup Italy, focusing on brand storytelling and influencer marketing. Additional roles include serving as an instructor in social media management, a Senior Digital Strategist at Edelman, and an Account Manager at We Are Social, where Manuela demonstrated expertise in driving consumer engagement and managing high-profile campaigns. Manuela's career began with various production and editorial positions in the entertainment industry, and educational background includes degrees in media studies and filmmaking.