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Dax Lovegrove is an experienced sustainability and ESG consultant currently working at Planet Positive since June 2023. Previously, Dax held significant roles focused on sustainability at Versace and Jimmy Choo as Director of Sustainability, where strategy development and governance were key responsibilities. At Swarovski, as Chief Sustainability Officer, Dax led the global sustainability strategy, overseeing its implementation across the entire value chain. Dax also served as Director of Sustainability & Innovation at Kingfisher plc, advancing the multinational Net-Positive sustainability plan while managing external partnerships. Before these roles, Dax was Head of Business & Industry at WWF-UK, developing international business engagement strategies and advising on corporate sustainability. Additional experience includes establishing a sustainability unit at HBL Media and consulting on e-commerce at Arachnea, alongside earlier roles in account management and tourism leadership. Dax holds a Master's degree in Sustainable Development from Middlesex University.