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Udita Pal is a seasoned marketing professional and co-founder of SALT since February 2020. Prior experience includes serving as Marketing Manager at LetsTransport.in, where responsibilities encompassed market research, campaign analysis, and brand strategy development. Udita also held the position of Growth Lead at Manch, focusing on community building for the app, and Growth Manager at TapChief, managing social media presence and omni-channel marketing campaigns. As Digital Marketing Manager at Opentalk, Udita concentrated on content creation and driving user growth. Udita's early experience includes a summer internship in content distribution at YourStory Media. Udita holds a Bachelor in Journalism from Central University of Jharkhand.