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Rovaira Dasig is a Senior Product Manager at Salsify, specializing in digital experiences and leading the go-to-market efforts in the EMEA region since August 2015. Prior to this, Rovaira co-founded The PULSE Group - Creative Partners, Inc. and served as President, focusing on operations, business development, and creative directing. Rovaira has also worked as a Ruby on Rails Apprentice at Launch Academy, sharpening skills in web application development and agile methodologies. Previous experience includes consulting roles at TIGRA, where Rovaira facilitated business development and communications for migrant advocacy, and a significant tenure as a communications strategist for a transnational non-profit organization. Rovaira holds a Bachelor's degree in Economics from Wellesley College.