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Meritxell Muriel Boada is an accomplished marketing professional with significant experience in e-tail and digital marketing. Currently serving as an E-tail Marketing Specialist at Salomon since June 2021, Meritxell is responsible for developing and executing marketing strategies to enhance market share in EMEA regions. Prior to this role, Meritxell worked at Nilfisk as a Regional Marketing Coordinator and Amazon Content Specialist, where responsibilities included implementing global marketing plans in Iberia and the UK. Experience also includes roles at GRIFONE as a Marketing Coordinator and Retail Manager, and Amer Sports as a Marketing Assistant, where support was provided across various marketing departments and events. Early career experiences include internships at Vueling in international marketing and trade marketing. Meritxell holds a Master's degree in Public Administration from Universitat Autònoma de Barcelona and a Licenciatura in Administration and Business Management with a focus on Marketing from Universitat de Barcelona.