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Melanie Reynolds is an experienced E Commerce Customer Experience Manager at Sally Salon Services, overseeing customer experience across UK and CE retail and trade websites. Prior to this role, Melanie served as Senior Digital Experience Manager at Rank Interactive, focusing on digital experience personalization and optimization. In earlier positions, Melanie held leadership roles in digital communication and innovation at Lifecycle Marketing Ltd, as well as project management at Tempur-Pedic. Additional experience includes managing brand assets at Electronic Arts and packaging design at Wickes. Melanie holds a Higher National Diploma in Visual Communications & Design from East Berkshire College.