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Casper Tofte is an experienced Senior User Experience Designer at Salling Group since February 2022, focusing on continuous improvement through A/B testing and journey analysis using various tools. Casper has actively contributed to the UX community as a speaker at UXNordic 2023. For nearly a decade, Casper has been the Indehaver at Toftec, specializing in requirement specifications for websites, CMS setup, and web development. Previous roles include User Experience Specialist at JYSK, working across 28 countries, and Customer Experience Analyst at DanDomain A/S, where tasks involved user behavior analysis and design guidelines. An academic background in Product and Design Psychology from Aalborg University complements Casper's professional journey.