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Brian Babineau has a diverse background in marketing and advertising, with experience at various companies. Brian joined Sallie Mae in 2019 and held the positions of SVP, Brand & Digital Marketing and later SVP, Chief Brand Officer. Prior to that, they worked at Allen & Gerritsen as Chief Strategy & Engagement Officer from 2017 to 2019. From 2013 to 2017, they were EVP, Social Content Systems at Arnold Worldwide, where they successfully grew revenue and the team while focusing on social content strategy. Brian also had a notable tenure at Digital Influence Group as Senior Vice President, Director of Media & Marketing, where they played a key role in revenue growth and establishing content programs for major clients. Earlier in their career, they held roles at Digitas and Fidelity Investments.

Brian Babineau received their Bachelor of Arts degree in English from the University of Massachusetts Amherst from 1991 to 1994. Prior to that, they attended Drew University from 1990 to 1991, but did not obtain a degree or specify a field of study.