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Nawaf Hareeri is an accomplished entrepreneur and CEO with extensive experience in the technology and finance sectors. Since May 2016, Nawaf has served as the CEO of Salla Holding Limited. Previously, Nawaf founded Masareef, the leading personal finance app in the MENA region, achieving 2 million downloads from September 2011 to May 2015. Additionally, Nawaf founded WebFun, a technology company, from June 2007 to September 2011. Nawaf's education includes studies in Computer Software Engineering at Umm Al-Qura University from 2003 to 2006.