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Tim Cook is a seasoned professional with extensive experience in technical architecture, solutions, and analytics within the tech and marketing sectors. Currently serving as Principal Technical Architect at Salesforce since December 2023, Tim previously held roles such as Sr. Director at Spectrum Labs, where a significant impact on client relations and retention was achieved. Tim spearheaded growth marketing initiatives at Activision, notably for the AAA title Warzone, and has a strong track record in enhancing data management platforms at Salesforce and Krux Digital. With a foundation in advertising and public relations from the State University of New York at Plattsburgh, Tim has consistently demonstrated expertise in optimizing client experiences and leveraging analytics for business growth.