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Silvia Tenazinha currently serves as the Country Manager for Argentina at Salesforce, focusing on transforming the competition model and advancing digital solutions to foster business scalability through technology and innovation. Prior to Salesforce, Silvia was the Head of Commercial Banking & Wealth Management at Santander Argentina, where leadership in business model transformation positively impacted over 5 million users through enhanced financial inclusion. Additional experience includes serving as Country Manager for Almundo and holding multiple senior positions at Oracle and SAP Argentina, including Country Manager and Sales Senior Director. Silvia's academic background includes advanced studies in Markets and Innovation from the University of Michigan, a Licenciatura en Informatica from Universidad del Salvador, and Executive Programs from IESE Business School and Singularity University, along with teaching roles in MBA Digital Platforms and Digital Business at Universidad de 'San Andrés'.