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Sara Hillstrom is an accomplished executive with extensive experience in competitive intelligence, strategic marketing, and revenue growth management. Currently serving as the VP of Competitive Intelligence at Salesforce since May 2021, Sara previously held key roles at Anheuser-Busch InBev from April 2016 to May 2021, including Senior Director of Category & Commercial Strategy and Global Senior Director of Trade Marketing Strategy. Sara's expertise includes leading teams, developing retail category growth strategies, and managing significant trade marketing investments across multiple countries. Additional experience includes senior leadership positions at The Hain Celestial Group, Nestle, and General Mills, where Sara contributed to financial management and strategic initiatives. Sara holds an MBA from Harvard Business School and a BS in Finance from the University of Minnesota - Carlson School of Management.