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Jasdeep Chugh is an accomplished professional with extensive experience in user research and insights, currently serving as Sr. Director of Research & Insights at Salesforce since January 2019. Chugh leads mixed-methods research teams within the Digital 360 Marketing ecosystem, focusing on large-scale research efforts utilizing a Jobs to Be Done framework. Prior roles include Director of User Research and Analytics at Macy's, where initiatives spanned omni-channel user experience across various platforms, and Director of User Research at Microsoft, managing a team that developed Office 365 products for diverse audiences. Additional experience includes leading UX teams at T-Mobile and earlier roles at SBC TRI. Educational qualifications include a Master of Science in Psychology (Cognitive Ergonomics) from the University of Calgary and a Certificate in Business Analytics from The Wharton School.