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Geraldine B. has extensive experience in content operations and business development, currently working at Salesforce since 2024. Previously, Geraldine served as Content & Events Lead at Sustainable Brands from 2022 to 2024 and held the position of Business Development & Marketing Manager at Spring Activator from 2020 to 2022, where the focus was on fostering innovation and supporting entrepreneurs. Geraldine was a Founding Member of Impact Measurement Principles for Entrepreneurship Support (IMPES) in 2021, contributing to the establishment of standardized principles for measuring entrepreneurship support in Southeast Asia. Geraldine's background also includes being the Head of Brand Partnerships at Re:store and the Founder & Event Director of The Laced Muse, an event design company. Academic credentials include an MBA from IE Business School and a Bachelor's Degree in Business, Management, and Marketing from UC Irvine.