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Helen Baptist is an Advisory Board Member at Sales Assembly. Helen has also worked as a Chief Customer Officer at ItemMaster, SVP Marketing & Partnerships at Fishbowl Inc., and a Founder/Consultant at TriNat LLC.

Helen has over 20 years of experience in sales, marketing, and customer success. Helen has a proven track record of achieving revenue growth, reducing churn, and improving customer satisfaction.

In their role as Chief Customer Officer at ItemMaster, Helen was responsible for bringing CPG brands to life through content-rich, omni-channel shopping experiences for retailers. Helen achieved 84% revenue growth YOY, 5% churn, and 64pt improvement in NPS.

Prior to joining ItemMaster, Helen was with Fishbowl Inc., where they were responsible for marketing, sales support, and partnerships. Helen supported M&A activity and filled the pipeline by securing and managing strategic alliances with the National Restaurant Association, Facebook, and OpenTable.

Before Fishbowl Inc., Helen founded and ran their own consulting firm, TriNat LLC. During their time as a consultant, they worked with clients on sales strategy, business development, and marketing initiatives.

The educational career for Helen Baptist would include a Bachelor of Physical Education from McMaster University as well as various certifications from PathFactory (in Content Intelligence Foundations), 6sense (in Fundamentals of Next-Gen Marketing), LinkedIn (in Advanced Lead Generation), Athena (in AOB Certified), and LinkedIn (in Account-Based Marketing Foundations).