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Saar Alfia currently serves as the Chief Executive Officer at Connectika, focusing on developing financial connectivity solutions for the Brazilian market, with a strategic emphasis on sectors like iGaming, e-commerce, and sports betting. Saar also holds the position of Managing Partner for Latin America at Sakal Group Family Office, overseeing strategic expansion and investment efforts in the region. As the Founder and Managing Director of First2pay, Saar has been instrumental in delivering customized payment solutions since 2008. Prior experience includes serving as Co-Founder and Growth Director at AlfiaPay, CEO at Coinfidence, and Financial Services Advisor at BNC Network. Saar has a background in sales management with Alfia Consulting Services LTD, specializing in online payment solutions, and completed training as an NLP Practitioner at The Israeli School for NLP in 2017.