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Nwabisa Mphakalasi is a Project Director Marketing at The South African Institute of Chartered Accountants. She is responsible for the overall marketing and advertising strategy for the CA(SA) and SAICA brands, as well as marketing the profession to scholars, students, and organizations. Nwabisa also conducts industry research, measures the success of strategies, and maintains strategic alliances with partners. Prior to her current role, she was a Senior Brand Consultant at Old Mutual, where she managed brand advertising and relationships with advertising agencies. Nwabisa holds a Bachelor's Degree in Management Advance Programme, Fast Track Leadership programme, Diploma in Brand Communications, and several other marketing-related degrees.