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James Beacham is an accomplished sales professional with extensive experience in the aviation industry. Currently serving as Senior Sales Director at Safran since December 2018, James leads complex sales campaigns to drive growth for Safran Seats among prestigious airlines worldwide. With a strong background in sales and marketing, James has held key roles at Zodiac Aerospace from 2013 to 2018, where responsibilities included directing high-value sales campaigns and marketing strategies. Earlier experience included positions at TES Aviation Group, contributing to global sales and participating in a Commercial Graduate Programme. James holds a distinction in the Diploma in Aviation Leasing & Finance from City Colleges, completed a Management Development Programme at Safran Corporate University, and earned a 1st Class BA (Hons) in Business Excellence from the University of South Wales.