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Cindy Veldsman possesses extensive experience in marketing and commercial leadership across various prestigious companies. Currently serving as the Commercial Head at Safilo, Cindy has previously held significant roles at Mattel EMEA, including Country Manager and Head of Marketing. At ghd, Cindy excelled as Head of Marketing, while at L'Oréal, positions included Brand Manager for Redken, Redken for Men, and Matrix, alongside serving as National Key Account Manager. Additional experience includes a role as Client Services Account Manager at Nielsen. Cindy is advancing professional knowledge through studies at The Institute of Direct and Digital Marketing and has an educational background from the University of Pretoria.