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Shahid Ahmad is an accomplished director at Crescent Code Ltd since December 2015, specializing in video game software development, public speaking, and content strategy while also serving as a coach and mentor. As a patron at Safe In Our World and podcast host for Remaster FM at Relay FM, Shahid is actively involved in community engagement. Previous roles include executive producer at DeepWell DTx, business mentor for the PS Talents program at PlayStation España, and managing director at Ultimatum Games Ltd. With extensive experience at Sony Computer Entertainment Europe in various strategic roles, Shahid has significantly contributed to business development and content strategy across multiple PlayStation platforms.