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Sacha Mitic is a prominent figure in the haircare industry, currently serving as the Group CEO of SACHAJUAN HAIRCARE since May 2019. As a co-founder and Creative Director of SACHAJUAN since its inception in 1997, Sacha Mitic has played a crucial role in shaping the brand's vision and creative direction. Additionally, Sacha Mitic holds ownership of SACHAJUAN, further demonstrating a deep commitment to the brand and its growth.