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Lourenco Cardoso Menezes has extensive experience in the sports and event management sectors, currently serving in an International Business role at Sport Lisboa e Benfica since January 2022. This position involves the global expansion of the Benfica brand and international youth development programs. Prior experience includes roles as Director of Active & Events at COSMOS - Viagens e Turismo, SA, Managing Director at 1º Dezembro, and Sports Director at voquin, among others. Lourenco was also involved in high-profile events such as the UEFA Champions League Final in Lisbon 2014 and the FIFA World Cup Brazil 2014. Educational qualifications include a degree in Business & Digital Marketing from Universidade Católica Portuguesa in 2021.