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Mike Mitson has worked in the automotive industry for over 30 years. Mike began their career in 1990 with Enterprise Rent-A-Car as a District Manager and Assistant Manager at various locations. In 2001, they joined JRP Insurance Managers, Inc. as the Director of Sales and Marketing, responsible for developing marketing plans to increase sales. In 2006, they became the Southeast Regional Sales Manager for Zag.com, where they were responsible for recruiting and managing a franchise automotive dealer network. In 2007, they joined Autobytel as a Senior Account Manager, where they managed and retained existing business accounts with revenue of $3M annually and was awarded #1 Account Manager in net sales for calendar year 2008. In 2010, Mike joined HomeNet Automotive as the National Manager of Strategic Relations, where they were responsible for developing relationships with dealers and dealer groups. In 2012, they joined Showroom Logic as the Vice President of Sales Operations, where they marketed the SEM technology platform for car dealerships. Finally, in 2014, Mike joined S. Brown & Associates, Inc. as the Vice President of Sales, providing Point-of-Sale (Spot Delivery) Insurance Services to Automobile Dealers throughout the United States.

Mike Mitson attended Florida Atlantic University from 1985 to 1990, where they earned a Bachelor of Arts in Business Administration and Management.