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Giselle Acosta currently serves as a Product Marketing Manager at Rystad Energy, leveraging in-depth market knowledge to enhance content messaging and lead conversion in the energy sector. Previously, Giselle held the position of Campaign Planner at IBM, overseeing email marketing initiatives and automation programs to optimize various marketing strategies. Experience includes roles as an Internet Marketing Assistant at Cavender Toyota Inc., where social media campaigns were streamlined for brand enhancement, and as a Social Media Intern at Kia Motors Dealership, focusing on analytics and task coordination. Additional experience encompasses merchandising at The TJX Companies, Inc. and event coordination at The University of Texas at El Paso. Giselle holds a Master of Business Administration in Project Management and Process Improvement from the University of Houston-Downtown and a Bachelor's degree in Business Marketing from The University of Texas at El Paso.