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Fernon Kat is an experienced marketing professional currently serving as the Head of Marketing at Rybit since February 2024. Previously, Fernon held multiple roles at VanMoof, including Marketing Lead US and B2B Marketing Manager, where responsibilities encompassed go-to-market strategy and messaging for subscription propositions, particularly following the company's acquisition by McLaren Applied in September 2023. Prior experiences include positions as Growth Marketing Manager and Growth Marketer at Harver, focusing on demand generation and brand positioning, as well as guest lecturing at NIMA. Earlier in the career, Fernon worked as a Digital Marketing Consultant and Project Manager at Bohemia Amsterdam. Educational qualifications include a Bachelor's degree in Digital Marketing from The Institute of Direct and Digital Marketing and a Bachelor's degree in Media and Entertainment Management from Stenden.