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Don Barnes currently serves as President & Chief Tire Guy at Belle Tire, a position held since September 2005, where responsibilities include providing strategic leadership and establishing long-range goals to optimize revenue and market coverage. Previously, Don held roles as Vice President of Retail Operations and Marketing Director at Belle Tire, leading various marketing initiatives and operational strategies. Additionally, Don is a Member of the Board of Directors at RXA, where focus is on applied artificial intelligence and data science solutions. Don holds an MBA in Integrated Management and a BBA in Marketing, both from Michigan State University.