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Cristina Bacon Allen is a seasoned marketing and public relations professional with extensive experience in healthcare and business development. Currently serving as the Director of Marketing and Public Relations at Clara Maass Medical Center within RWJBarnabas Health since October 2019, Cristina has successfully developed strategic marketing communications plans and implemented lead-generating digital marketing strategies for the state's largest tobacco cessation program. Prior to this role, Cristina held positions including Director of Marketing and Business Development at Rekap Inc. and E.I. Games LLC, and Account Supervisor at Anreder & Company, where strategic communications and media relations were emphasized. Cristina's earlier experience includes roles at JConnelly and in fashion merchandising and product development. A graduate of Seton Hall University with a B.A. in Public Relations, Advertising, and Applied Communication, Cristina has a proven track record in enhancing brand awareness and fostering media relationships.