The RW Jones Agency is a full-service strategic communications firm hyper-focused on education. We understand the challenges and opportunities that your institution faces. From complex issues management counsel to the proactive development of institutionally distinctive media strategies, we know how to help colleges, universities, school districts and non-profit organizations succeed. We’ve been dedicated to serving the education space for more than 30 years.  

Founded by Richard W. “Dick” Jones in 1987 as Dick Jones Communications, our goal from the start was to ease the burden on marketing and communications professionals at colleges and universities nationwide. Dick learned first-hand that these offices have many responsibilities beyond media relations, so he founded this firm to offer additional resources and capabilities to these hard-working teams.

Scott Willyerd, president and managing partner, took the reins in 2011 and began the agency's transformation from a media relations provider into a full-service PR firm. Joined by Sean Rossall, CEO and managing partner, in 2016, the RW Jones Agency expanded the size and scope of its work, but the firm has always maintained that personal touch engrained in the company ethos at our founding. After adding Morrison & Tyson Communications to our family and bringing invaluable expertise to our team, the transformation into RW Jones is now complete. 

With locations in Pittsburgh, Los Angeles, Nashville and Keene, N.H., we’re prepared to serve clients from coast to coast.

Sean Rossall

Jamie Ceman

Adam Smeltz

Maggie Lindenberg

Jefferson Geiger

Dan Armstrong

Amber Carroll Thomas

Max Dickstein

Don Hale

Debbie Grant

Laurie Fenlason

Lisa Akchin

Jason Song

Samantha Buchanan

Becca Burrell

Elizabeth Behrman

Sarah Goldfarb

Joe Master

Karolyn Pearson

Scott Willyerd

Kimberly Holmes-Iverson

Jeff Canning

Jeff Frantz

Mary Keister

Patti Waid

Jen Decoste

Scott Butterworth

Kevin Swartout

Matt Gerien

Maggy Ralbovsky

Ashley Northington

Laura Snyder

The Leadership Team at RWJ oversees the strategic direction and operational efficiency of the agency, ensuring that the firm's mission to support educational institutions is effectively realized. Comprising seasoned professionals in key leadership roles, the team cultivates a collaborative culture, drives innovation in service offerings, and enhances the agency's reputation as a trusted partner in the education space. Their collective expertise shapes the firm's strategic initiatives and fosters enduring client relationships across the nation.

Leadership Team

Corporate/Executive Management

Account Management Team

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Leadership Team

About

Team members

Other teams at RWJ

Corporate/Executive Management

Account Management Team

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Leadership Team

About

Team members

Other teams at RWJ

Corporate/Executive Management

Account Management Team

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