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Natalia Amelina has extensive experience in marketing and communications, working in various roles at different companies. Natalia began their career as a Group Account Manager at Leo Burnett Moscow in 2003. From there, they moved on to Beeline, where they served as the Head of Consumer Front Line Communications. In 2007, they joined Renaissance Credit as the Head of Marketing Communications and later became the Marketing Director. Natalia then worked as the Chief Marketing Officer at B&NBANK before joining Bank of Moscow as the Head of Product Marketing & Key Segments. Next, they worked at VTB, first as the Head of Product Marketing & Key Segments and later as the Head of Marketing at VTB Leasing. Their most recent position was as the Director of E-commerce at RusModa group. Overall, Natalia Amelina has accumulated a wealth of experience in marketing and leadership roles throughout their career.

Natalia Amelina completed a Digital MBA from the Mail Group in 2020-2021. Prior to that, they received an MBA degree in Marketing from Moscow International Higher Business School MIRBIS (Institute) during 2010-2012. Additionally, they studied Management at the Russian State University of Physical Training, Sport, and Tourism from 1900-1998.