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Luthfi Abdul is an experienced digital marketing professional with a strong focus on search engine optimization (SEO) and paid advertising. Currently serving as a Paid Ads Strategist and Senior SEO Strategist at ruparupa since December 2019, Luthfi has previously held roles as a Search Engine Optimization Consultant at Farmaku.com and SEO Specialist at Bukalapak, where responsibilities included optimizing web properties, executing SEO projects, and monitoring performance metrics. Luthfi's career began as a self-employed SEO Consultant Freelancer and includes significant experience as SEO Lead and Specialist at Next Digital Indonesia, where strategic planning and collaboration across departments were key. Luthfi holds a degree from the University of Indonesia, obtained between 2009 and 2014.