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Antonio Carlos Soares has held various positions in the corporate world since 1996. Antonio Carlos started as a Consultant at Monitor Deloitte in 1996, then became a Partner and Director at Trip Editora in 2000. In 2007, they became the Owner and CEO of Aorta Entretenimento, and in 2012 they became the Co-Founder and CEO of Runrun.it.

Antonio Carlos Soares obtained a Bachelor of Arts (B.A.) in Administracao de Empresas from FGV - Fundação Getulio Vargas between 1992 and 1996. Antonio Carlos also obtained four additional certifications: Advanced Business Analytics Specialization from University of Colorado Boulder in June 2018, Process Mining: Data Science in Action from Technische Universiteit Eindhoven in January 2017, Executive Data Science Specialization from Johns Hopkins University School of Education in March 2016, and Stanford Endeavor Leadership Program from Stanford University in August 2012.