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Sam Seiniger is a seasoned professional with extensive experience in operations and strategy across diverse industries. Currently serving as the Sr. Director of Patient Strategy & Operations at Rula since June 2021, Sam has previously held various leadership roles, including Sr. Director of Rev Ops and Director of Patient Operations. Prior to Rula, Sam was the Head of Marketplace Operations for Lime in North America, Australia, and New Zealand. Additional entrepreneurial ventures include co-founding Tilt Espresso and launching NZ Pop-up Sauna, both of which became notable community landmarks. Sam's background also includes event management for Wellington City Council, software engineering at Epic, and fundraising management at Colorado College. A 2014 graduate of Colorado College with a Bachelor's Degree in Mathematics, Sam demonstrates a strong blend of operational expertise, project management, and leadership.