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Alexa de Ryss is a seasoned professional in strategy and operations, currently serving as the Sr. Strategy and Operations Manager at Rula since October 2022. Previously, as Senior Growth Manager at Modern Fertility from January 2022 to June 2022, Alexa focused on enhancing the LTV:CAC ratio through channel innovation, achieving a 71% improvement in customer acquisition cost and a 24% increase in on-site conversion rates. At StubHub, from September 2018 to January 2022, Alexa held multiple roles, including Senior Manager of Growth Product Automation, where contributions included developing the StubHub Ads Engine and integrating machine learning into marketing execution, boosting event selection effectiveness by 140%. Alexa's earlier experience at Williams-Sonoma, Inc. spanned various marketing roles, leading eCommerce growth initiatives and successfully managing substantial advertising budgets. Alexa holds a Bachelor of Arts in Economics and Sociology from UCLA.