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Amit Sternberg has been in the tech industry since 2003, when they founded and became CEO of Racana. Amit then went on to become the Co-Founder and CEO of Life Beat in 2017, and most recently became the Co-Founder and CEO of Rubato-Life in 2020.

Amit Sternberg attended The Jerusalem Academy of Music and Dance from 1993 to 1996. Amit then went on to obtain an M.A in Music from The Hebrew University of Jerusalem.